Advertising

Advertise Where Serious Stock Dog People Gather

Herding Dog Central is built with one goal in mind: connecting breeders, ranchers, trainers, and businesses with people who truly understand and rely on working stock dogs. From cattle-driving Border Collies to all-around ranch dogs and livestock guardians, the audience here isn’t casual—they’re experienced, engaged, and actively looking for quality dogs and trusted services.

Whether you’re promoting a kennel, selling working dogs, or building your brand, every part of the platform is designed to put you in front of the right people at the right time.

To help you stand out, we offer multiple advertising options—from featured classifieds to high-visibility banner placements—giving you the tools to reach a serious, purpose-driven audience.

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Featured Classified Ads
Featured ads are available exclusively to members with a Kennel Account and are designed to give your listings maximum visibility.

A Featured Ad places your listing above all standard ads for a full 30 days, grouped with other featured listings at the top of the page. Ads are sorted by submission date, with the newest appearing first—keeping your dogs in front of buyers throughout the entire run.

Featured Ads: $30 for 30 days

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Corporate Banner Advertising
Corporate banners provide premium, site-wide exposure for brands looking to reach the top tier of the working dog community.

* Displayed on the right side of the screen on desktop
* Displayed at the bottom of the page on mobile
* Banner size: 300 × 250 pixels
* Shown above all other banner placements
* Appears on nearly every page of the site (excluding pedigrees)

Inventory is limited to maintain strong visibility and value.

? Call Jeff at 731-926-0238 for availability and custom pricing

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Business Banner Advertising
Business banners are ideal for outfitters, feed companies, trainers, equipment manufacturers, and service providers working in the stock dog space.

* Desktop: right side of the screen
* Mobile: bottom of the page
* Banner size: 300 × 250 pixels
* Rotates across nearly every page of the site

No paid account is required.

? Business Banners are $150 per month

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Kennel Banner Advertising
Kennel banners are a cost-effective way for individual breeders and working dog producers to stay visible to potential buyers.

* Desktop: right side of the screen
* Mobile: bottom of the page
* Banner size: 250 × 150 pixels
* Rotates across nearly every page
* Displayed beneath business banners

No paid account is required.

? Kennel Banners are $75 per month

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Custom Advertising Packages
Need something more tailored? We offer custom corporate advertising packages designed around your goals, your brand, and your budget.

? Call 731-926-0238 to discuss options